{"id":7701,"date":"2023-09-19T12:57:16","date_gmt":"2023-09-19T10:57:16","guid":{"rendered":"https:\/\/winheller.com\/blog\/en\/?p=7701"},"modified":"2024-07-18T11:21:41","modified_gmt":"2024-07-18T09:21:41","slug":"ideal-company-purchase-buyers-view","status":"publish","type":"post","link":"https:\/\/winheller.com\/blog\/en\/ideal-company-purchase-buyers-view\/","title":{"rendered":"The Ideal Company Purchase from The Buyer&#8217;s Point of View in Germany"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><a href=\"https:\/\/winheller.com\/blog\/en\/wp-content\/uploads\/2023\/09\/ideal-company-purchase-germany.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/winheller.com\/blog\/en\/wp-content\/uploads\/2023\/09\/ideal-company-purchase-germany.webp\" alt=\"The Ideal Company Purchase from The Buyer's Point of View in Germany\" class=\"wp-image-7706\" srcset=\"https:\/\/winheller.com\/blog\/en\/wp-content\/uploads\/2023\/09\/ideal-company-purchase-germany.webp 400w, https:\/\/winheller.com\/blog\/en\/wp-content\/uploads\/2023\/09\/ideal-company-purchase-germany-300x200.webp 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Having already presented the <strong><a href=\"https:\/\/winheller.com\/blog\/en\/ideal-company-sale-sellers-view\/\">ideal company sale from the seller&#8217;s point of view<\/a><\/strong>, we would now like to look at the company purchase from the buyer&#8217;s point of view.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Agreement on purchase conditions<\/h2>\n\n\n\n<p>Once the <strong>target company<\/strong> has been <strong>identified<\/strong>, the seller has been approached and has shown interest in selling the company or the company shares, the next step is to <strong>agree on the main terms of purchase<\/strong>. These should then not only be exchanged verbally or by e-mail, but, if there is already agreement at this early stage, should be set out in writing in a <strong>letter of intent<\/strong> (LOI, also known as term sheet).<\/p>\n\n\n\n<p>At this point at the latest, the buyer should clearly identify the <strong>conditions of the purchase<\/strong> that are essential for him and consider whether and how they are to be taken into account in this <strong>early phase of the company purchase<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reasons for purchase should be clearly identified and considered early on<\/h2>\n\n\n\n<p>The primary reasons for the desired purchase are important. For example, is it the <strong>technology<\/strong>, <strong>know-how<\/strong> or <strong>IP rights<\/strong> (patents, trademarks) of the target company? And is the intention only to use this <strong>technology<\/strong> for one&#8217;s own company and products? Or does the target company have no or no attractive technology or know-how at all, but e.g. the <strong>employees<\/strong> are the <strong>primary reason<\/strong> for the <strong>buying interest<\/strong>? Or is it the <strong>sales channels<\/strong> and <strong>customers<\/strong> in a market to be developed for one&#8217;s own products? Or are only certain <strong>company divisions<\/strong> of interest, while others can remain with the seller?<\/p>\n\n\n\n<p>If the purchase is not aimed at the entire company, it can be considered whether <strong>only the interesting parts of the company can be purchased<\/strong> and whether this could also be interesting for the seller.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examine relevant parts of the company at an early stage<\/h2>\n\n\n\n<p>If only <strong>certain parts of the company <\/strong>are of interest, it should be agreed with the seller in the letter of intent that the parts which are decisive for the interest in purchase can also be examined <strong>at an early stage<\/strong>. The seller then <strong>commits to provide the necessary information<\/strong> at an early stage. However, this is often opposed by <strong>conflicting interests<\/strong> on the part of the seller. This is because the latter &#8211; especially if the potential buyer is a competitor &#8211; may only be willing to <strong>provide detailed information<\/strong> about or access to employees, distributors or key customers <strong>at a late stage<\/strong> of the negotiations and when a deal appears certain.<\/p>\n\n\n\n<p>However, the buyer&#8217;s goal should be to identify <strong>as early as possible<\/strong> in the buying process whether the <strong>target company<\/strong> can actually <strong>meet expectations<\/strong>. After all, if this is not the case, the purchase terms must be adjusted as early as possible or &#8211; if this is not possible &#8211; the negotiations must be terminated with the least (cost) effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Approval by authorities or endorsement by third parties required?<\/h2>\n\n\n\n<p>Another aspect to be identified early on is any required <strong>approvals<\/strong> by <strong>authorities<\/strong> as well as <strong>approval<\/strong> or <strong>endorsement<\/strong> of the purchase by <strong>third parties<\/strong>. For example, is approval by the <strong>antitrust authorities<\/strong> or by the <strong>German Federal Ministry of Economics<\/strong> required? The latter may be necessary if the buyer is from a <strong>non-EU\/EFTA country<\/strong>. If such approval is required, it may cause a delay or even <strong>jeopardize the purchase<\/strong>.<\/p>\n\n\n\n<p>Furthermore, there may be essential <strong>suppliers<\/strong> or <strong>customers<\/strong> where it should be checked at an early stage whether they will <strong>continue to work with the target company<\/strong> after the <strong>change of ownership<\/strong>. In the case of key employees, the buyer should also ensure at an early stage that they will remain <strong>committed to the target company<\/strong> after a change of ownership.<\/p>\n\n\n\n<p>If this is the case, it should be agreed with the seller that discussions may be held with the <strong>relevant third parties<\/strong> early on. However, it should be considered in advance whether <strong>confidentiality interests<\/strong> conflict with such discussions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Purchase price and preconditions<\/h2>\n\n\n\n<p>Of course, the <strong>essential purchase conditions<\/strong> also include the <strong>purchase price<\/strong> or at least the <strong>parameters<\/strong> according to which the <strong>purchase price<\/strong> is to be determined. The <strong>letter of intent<\/strong> must also state the <strong>conditions<\/strong> under which this purchase price has been agreed and how it would be adjusted if these conditions were not met.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Putting purchase conditions in writing at an early stage<\/h2>\n\n\n\n<p>In addition, depending on the individual case, there may be further <strong>essential purchase conditions<\/strong> that should be introduced early in the negotiations for the company purchase and <strong>set out in a letter of intent<\/strong>. The basic recommendation is to put key purchase terms <strong>in writing early on<\/strong> in order to identify as quickly as possible whether an agreement and completion of the purchase is likely to be reached. Tactical considerations, however, can lead to exactly the opposite: namely, the decision not to raise certain purchase conditions with the seller until late in the process so as not to overburden the negotiations with them in the early stages.<\/p>\n\n\n\n<p>We are happy to assist in setting out the essential purchase terms in writing in a letter of intent (LOI). We can also review such a draft from the other party. The best way to do this is to involve us at an early stage of the sale of the company.<\/p>\n\n\n\n<p>Continue reading:<br><strong><a href=\"https:\/\/winheller.com\/blog\/en\/ideal-company-sale-sellers-view\/\">The Ideal Company Sale From The Seller\u2019s Point of View in Germany<\/a><\/strong><br><strong><a href=\"https:\/\/www.winheller.com\/en\/business-law\/company-law\/ma-transactions.html\">Buying a company: Legal advice and review from the beginning are crucial for success<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having already presented the ideal company sale from the seller&#8217;s point of view, we would now like to look at the company purchase from the buyer&#8217;s point of view. Agreement on purchase conditions Once the target company has been identified, the [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[798],"tags":[],"class_list":["post-7701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-law-german-law"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/posts\/7701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=7701"}],"version-history":[{"count":5,"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/posts\/7701\/revisions"}],"predecessor-version":[{"id":7708,"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/posts\/7701\/revisions\/7708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/media\/7707"}],"wp:attachment":[{"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=7701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=7701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winheller.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=7701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}